Founded in 1973, Avoca is one of Ireland’s oldest surviving and much loved brands. What started in an old rundown Mill on the riverbanks of Avoca in Co. Wicklow has today become a global celebration of Irish Craft. Renowned for its quality as well its trademark use of all things colour, Avoca has evolved through two generations of the Pratt family, with each member carving out and developing their own niche area within the business including outerwear, homeware and other woven goods.